Sorry you’re too late!

The promotion has now ended, and entries are no longer being accepted. For prize claims or any questions, please visit our FAQ or refer to the Terms & Conditions.

Stay tuned for future promotions!

We use very little personal data for our Mini Cheddars ‘Win a Wedge’ Promotion, but we need some to process your entry. We also need personal details to respond to any enquiries you may have. This privacy notice explains what personal data we process and your rights over what we do with it.
This privacy notice applies to the Mini Cheddars ‘Win a Wedge’ Promotion only. You can find out more about how Mini Cheddars process personal data for other purposes at https://minicheddarsuk.com/privacy
We need your full name, email address and mobile phone number to enter the Promotion, to ensure that it is run fairly, and for your prize to be awarded, and you cannot enter the Promotion without providing that information. If you win then will require, your full name, postal address including postcode and UK bank account. We may also require other personal data, including proof of the validity of that personal data, in order to validate your eligibility for a prize. Our processing of your personal data is necessary for the performance of the Promotion contract.
At the time you provide your personal data for the Promotion you will be invited to hear from us in future. If you do not choose to do so, then we will erase your details when the Promotion is complete. If you’re happy to hear from us, you can ask us to stop at any time. You can find out more about how personal data will be used at https://minicheddarsuk.com/privacy
We will need to share personal data with our partners only to operate the Promotion. Our Promotion administrator is Umbrella, Dodwell House, Chilton Business Centre, Chilton, Buckinghamshire HP18 9LS. We may need to share personal data with prize suppliers and third parties, and you may need to provide further personal data to them for fulfilment of your prize. Where these partners process personal data, it is subject to their own privacy notices. Other partners with whom we may share personal data include IT service providers, delivery companies, and business partners who help us to ensure the proper administration of the Promotion and associated services.
Should we need to transfer personal data outside of the UK or EEA, we will ensure that appropriate legal and technical safeguards are in place.
You can request copies of personal data about you including in portable electronic formats and, where appropriate, the rectification, erasure or restriction of processing of that personal data.
If you're not happy with our processing of personal data, you can complain to the Information Commissioner's Office https://ico.org.uk/make-a-complaint/

The controller of personal data for this Promotion is pladis (UK) Ltd, Building 3, Chiswick Park, 566 Chiswick High Rd, Chiswick, London W4 5YA. pladis (UK) Ltd is registered as a fee-payer with the Information Commissioner's Office number Z866290X. You can contact our Data Protection Controller at privacy@pladisglobal.com

What is the "Win a Wedge of £100k" promotion?

"Win a Wedge of £100k" is an instant win promotion where customers have a chance to win cash prizes by purchasing selected promotional packs of Mini Cheddars.

There are three ways to win:

Main Prize: Find a special Mini Cheddars Wedge inside your pack and win £10,000.

Daily Instant Win: Enter the unique reference number (URN) from your pack online to win one of 10 x £100 prizes daily.

Mop-Up Draw: If you do not win a daily prize, your entry will be included in a final draw for £1,000.

The promotion runs between 17th February 2025 and 31st July 2025, with the Daily Instant Win closing on 11th May 2025.

How do I enter the promotion?

To enter, follow these steps based on the prize type:

Entering for the Main Prize (£10,000)

Purchase a participating Mini Cheddars promotional pack from any participating retailer.

Open the pack and check for a special Mini Cheddars Wedge-shaped biscuit inside.

If you find a Wedge, follow the instructions on the winning leaflet included in the pack.

Visit the website printed on the leaflet and enter the unique reference number (URN) provided.

Submit your full name, email, and mobile number.

You may be asked to retain and return the Wedge, leaflet, and promotional packaging as proof of your win.

Entering the Daily Instant Win (£100 per prize)

Purchase a promotional pack of Mini Cheddars.

Scan the QR code on the back of the pack or visit www.minicheddarsuk.com.

Enter your unique reference number (URN) found on the packaging.

Provide your name, mobile number, and email address.

You will be notified instantly if you have won a £100 cash prize.

Entering the Mop-Up Draw (£1,000 Final Prize)

All non-winning entries from the Daily Instant Win are automatically entered into the final Mop-Up Draw.

Additional entries received between 11th May 2025 and 31st July 2025 will also be included.

A winner will be selected at random and awarded £1,000.

What are the key dates for this promotion?

Promotion Start Date: 17th February 2025

Daily Instant Win End Date: 11th May 2025

Main Prize & Mop-Up Draw End Date: 31st July 2025

Mop-Up Draw Winner Selection: 1st August 2025

What prizes can be won?

Main Prize: 10 Wedges worth £10,000 each (claimed by finding a special biscuit inside a promotional pack).

Daily Instant Win: 10 x £100 cash prizes available every day between 17th February 2025 and 11th May 2025.

Mop-Up Draw: One lucky entrant will win £1,000 from all non-winning daily entries.

Note: If all 10 Wedges are not claimed by the closing date, the remaining cash prize pool will be split equally among verified winners.

Where can I buy the promotional packs?

The promotional Mini Cheddars packs are available in major UK grocery retailers and convenance stores.

Eligible pack sizes include:

TMini Cheddars 6-pack, 12-pack, 14-pack, and Grab Bags

Participating flavours: Original, Red Leicester, BBQ, Cheese & Pickle

Excludes Jacob’s Mini Cheddars Variety multi-packs for Daily Instant Win entries

How will I know if I have won?

Main Prize Winners: If you find a Mini Cheddars Wedge, follow the instructions on the leaflet to claim your £10,000 prize.

Daily Instant Win: You will see an instant notification online after submitting your URN.

Mop-Up Draw Winner: You will be contacted within 7 working days of the draw (1st August 2025).

How will winners be contacted?

Main Prize: A member of the Promoter’s team will contact you by phone within 7 working days after your valid claim submission.

Daily Instant Win: Winners are notified instantly on the website.

Mop-Up Draw: The winner will be contacted within 7 working days of the draw date.

How long will it take to receive my prize?

Once your claim has been validated, prizes will be processed and sent within 28 days.

What if I lose my winning Wedge or packaging?

You must keep your winning Wedge, leaflet, and promotional packaging as proof. If you lose them, your claim may be voided.

Can I enter multiple times?

You may enter multiple times using different packs, but there is a maximum of one prize per household.

If you win a £10,000 Wedge, you cannot win a Daily Instant Win or Mop-Up Draw prize.

What happens if all 10 Wedges are not found?

If all £10,000 Wedges are not claimed by 31st July 2025, the unclaimed prize money will be shared equally among verified winners.

For example:

If only 2 Wedges are claimed, each winner receives an extra £40,000, making their total prize £50,000 each.

Who is eligible to enter?

Open to UK residents aged 18 and over.

Employees of pladis (UK) Ltd, its agencies, and their immediate families are not eligible.

Where can I find the full Terms & Conditions?

Visit www.minicheddarsuk.com for full T&Cs, eligibility rules, prize claims, and privacy policies.

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry/claim instructions are deemed to form part of the Terms and Conditions and by participating all claimants will be deemed to have accepted and be bound by the Terms and Conditions. Please print a copy of these Terms and Conditions and retain for future reference.

The Promoter: pladis (UK) Limited, Building 3, Chiswick Park, 566 Chiswick High Road, Chiswick, London W4 5YA (please do not send any correspondence to this address). (“Promoter”).
Eligibility: Entry is open to residents of the United Kingdom (England, Scotland, Wales and Northern Ireland). Entrant must be aged 18 or over. The following are excluded from entry:

Directors, management and employees of the Promoter or its holding or subsidiary companies.
Employees of agents or suppliers of the Promoter, or any third parties who are professionally connected with the competition or its administration; and
Members of the immediate families or households of the above.

Requirements: Purchase is required. All winners must have internet access, email address, mobile number and valid UK bank account to claim a prize.
Main Prize Promotional Period: The Promotion opens on 17 February 2025 and closes 31.07.25 (the “Closing Date”).
Entry Instructions:

WIN A WEDGE OF £100K (the “Main Prize”): The Promotion is limited to a maximum of one prize per household. To enter:

Step 1

Visit any participating store and purchase a Promotional Mini Cheddars product (as outlined in clause 8.) within the Promotional Period.
Following your purchase, open the inner pack wrapper to find out if there is a Mini Cheddars biscuit shaped like a wedge in the packaging. In the instance of finding a special Mini Cheddars Wedge (the “Wedge”), follow the instructions on the accompanying winning leaflet (the “Leaflet”) to claim your prize by 31.07.2025.

Step 2

Visit the website detailed on the Leaflet and enter the unique reference number (the “URN”). You will also need to enter your full name, email address and mobile number. Once completed, a member of the Promoter’s team will make contact.
Retain original Wedge, Leaflet and promotional packaging as proof of prize if requested.

WIN A WEDGE OF £1K (the “Daily Win”): The Promotion excludes the Mini Cheddar Variety packs and is limited to a maximum of one prize per household. To enter:

Step 1

Visit any participating store and purchase a Promotional Mini Cheddars product (as outlined in clause 8.) within the Promotional Period.
To enter the Daily Win you must scan the QR code on back of pack or visit www.minicheddarsuk.com.
Follow the on-screen instructions to find the URN which you must enter along with your name, mobile number and email address.

Step 2

After correctly entering all of your details, you will find out instantly if you have won a cash prize of £100.
If you are a winner, you will be required to provide your UK bank account details.
Please retain original packaging with URN as this may be required to validate your claim.

In the event that the site has entries in which a bot is suspected, you may be required to validate either your mobile number or email address in order to validate your entry. This is at the promoter’s discretion and is in addition to the above requirements.

Claim for Prizes may only be made using the method described above. Claims by any other means (for example postal claims) shall not be accepted.

Strictly one prize per household across all prize levels including £10,000, £100 or £1,000.

The Promoter will not accept:

Responsibility for entries that are late, incorrect, illegible, incomplete, defaced, corrupt, lost, mislaid, damaged or delayed in transit, regardless of cause, including, for example, as a result of any equipment failure, technical malfunction, systems, satellite, network, server, hardware or software failure of any kind or any other reason; or
Proof of transmission as proof of receipt of entry to the Prize Promotion.
No third party or bulk entries. Entries via third parties or syndicates, entries by macros or other automated means and entries which do not satisfy the requirements of these Terms and Conditions in full will be disqualified. If it becomes apparent that either an entrant or household is using any means to circumvent this condition such as, and without limitation, fraudulently falsifying data, acting fraudulently or dishonestly in the opinion of the Promoter using identities other than their own or any other automated means in order to increase the entrant’s entries or otherwise acting in violation of these Terms, these entrants will be disqualified, and any prize entitlement will be void. Entrants are advised to take care when entering their details; the Promoter is not responsible for mistypes.

Prizes:

Main Prize – 10 Wedges x £10,000 [Claimed by 31.07.25]
Daily Win of £1k – 10 x £100 per day for 84 days [17.02.25 - 11.05.25]
Mop Up Draw of £1k [Draw Date 01.08.25]

Winner Selection & Prize Delivery:

Main Prize

In order to win one of the prizes you will need to find one of the 10 Wedges concealed inside the product packaging of selected Mini Cheddar promotional products. Not all Wedges may be found. Promotional products are as follows:

Participating Products	Pack Type
Mini Ched Orig 6pk 8x6x23g (43934)	6pk
Mini Ched Orig 6pk 12x6x23g (43911)	6pk
Mini Ched Red Leics 6pk 12x6x23g RRP (43942)	6pk
Mini Ched BBQ 6pk 12x6x23g (43914)	6pk
Mini Cheddars Cheese & Pickle 6pk 12x6x23g (45072)	6pk
Mini Ched Orig 12pk 9x12x23g (43935)	12/14pk
Mini Ched Red Leics 12pk 9x12x23 (43944)	12/14pk
Mini Ched Orig 14pk 6x14x23g (43936)	12/14pk
Mini Ched Orig 14pk 9x14x23g (43937)	12/14pk
Mini Ched Red Leics 14pk 6x14x23g (43912)	12/14pk
Mini Ched Red Leics 14pk 9x14x23g (43913)	12/14pk
Mini Cheddars 14pk Orig & RL Mix 9x14x23g (45392)	12/14pk
Mini Cheddars Original Grab Bag 30x45g (42826)	Grab Bag
Mini Cheddars Grab Bag Red Leicester 30 (42828)	Grab Bag
Mini Cheddars Smoky BBQ Grab Bag 30x45g (42827)	Grab Bag
Mini Cheddars Cheese & Pickle GB 30x45g (44827)	Grab Bag
Jacob’s Mini Cheddars Variety 12x6x23 (43941)	6pk
Jacob’s Mini Cheddars Variety 6pk (43941)	6pk
Mini Ched Original PMP 15x90g (44770)	PMP
Mini Ched Red Leicester PMP 15x90g (44735)	PMP
Mini Ched Orig Lside 210x23g - Variety	6pk
Mini Ched Smoky BBQ PMP 15x90g (44769)	PMP
Mini Ched Cheese & Pickle PMP 15x90g (44771)	PMP

The promotional products are available throughout the UK in all major grocery retailers for a limited period. Once they are gone, they are gone.

The 10 Wedges will be independently and randomly inserted inside the product packaging of promotional stock of Mini Cheddar products. The promotional Mini Cheddars products will all look the same, but when opened, there will be a flow-wrapped unique Wedge biscuit and explanatory leaflet inside the product packaging, and this will communicate that it is a winning pack.
The contents of the Mini Cheddars biscuits will be untouched, and all packaging should be retained for reference as it contains important instructions and product and food information.
The promotional products that have a Wedge inserted are chosen via a randomised computer process. These prizes are then randomly distributed in the manufacturing process.

Daily Win

Promotional products available for the Daily Win prizes are as above table but exclude all Jacob’s Mini Cheddars Variety multi-packs.

In order to be in with a chance at winning a Daily Win you will be required to use the URN from the outer packaging and enter it into the promotional site to find out if you have won during the promotional data (see clause 7).

The Daily Win is a winning moments mechanic whereby the person entering either on or just after each winning moment will win the prize. The winning moments are selected at random via an automated computerised programme.

Mop Up Draw

All entries that do not win a cash prize during the period (see clause 4) will be entered into a Mop Up Draw to win 1 x £1k cash prize. The winner will be chosen via an automated computerised programme by an independent adjudicator.

Promotional products available for the Mop Up Draw are as above table but exclude all Jacob’s Mini Cheddars Variety multi-packs.

Winner Notification:

Main Prize

If you purchase a winning Mini Cheddar promotion product with a Wedge and Leaflet concealed inside, you will need to submit a valid prize claim to secure your prize. Prize claims must be made by 31.07.25. All entries received after that time will be automatically void and will not be eligible to win or claim their prize.
Full instructions on how to make a prize claim will be on the Leaflet and must be followed to successfully claim your prize. As part of the claim process, you may be required to return your Wedge and Leaflet to the Promoter. Instructions on how to return the Wedge and Leaflet will be given at the end of the claim process. This will be at no cost to winners.
The Promoter will use reasonable efforts to contact winners. If a winner cannot be contacted or is not available after reasonable efforts by the Promoter, the Promoter is not obliged to award a prize to them.
Winners will be contacted by telephone within 7 working days of a valid claim. Should contact not be made then an email will be sent.
Once contact has been made winners will be required to provide their bank account details in order to receive their prize.
Valid prize claims will receive their prize within 28 days.
Any prizes that are either not found, consumed or not claimed by the Close Date will be pooled, divided and distributed amongst the winners of the Main Prize that have been successfully claimed and verified. If applicable these winners will be notified of the additional prize within 7 days of the Close Date and the prizes will be awarded within a further 28 days. For example: If 2 of the Wedges are claimed then both are guaranteed £10k each. If, after the Close Date no other claims have been made, the remaining £80k will be split between the 2 winners. Each winner will then receive an additional £40k brining their total win to £50k each.

Total Wedges Claimed	Guaranteed Cash Prize(s) Distribution	Total Unclaimed Cash Prize(s)	Total Cash Prize Distribution after Close Date per Winner
1	£10,000	£90,000	£100,000
2	£20,000	£80,000	£50,000
3	£30,000	£70,000	£33,333
4	£40,000	£60,000	£25,000
5	£50,000	£50,000	£20,000
6	£60,000	£40,000	£16,667
7	£70,000	£30,000	£14,286
8	£80,000	£20,000	£12,500
9	£90,000	£10,000	£11,111
10	£100,000	£0	£10,000

Daily Wins

Winners of Daily Wins are notified immediately upon entry on the promotional website.
Winners will be required to provide their bank account details in order to receive their prize.
Winners are required to retain original promotional packaging as you may be required to send it in. If this request is made, the Promoter will contact and supply details on how to send. There will be no cost to the winner.
Winners will receive the prize within 28 days of their claim being validated.

Mop up Draw

The winner of the Mop up Draw will be notified within 7 working days of the Draw Date.
The Promoter will use reasonable efforts to contact winners. If a winner cannot be contacted or is not available after reasonable efforts by the Promoter, the Promoter is not obliged to award a prize to them and will defer the prize to a reserve winner.
Once contact has been made winners will be required to provide their bank account details in order to receive their prize.
The winner will receive their prize within 28 days.

There is no alternative prize, in whole or part. The prize is not transferable. The decisions of the Promoter are final in relation to the promotion.
The winner must submit their prize claim using their legal name. The Promoter may verify the eligibility of prize winners. The Promoter will require such information that it considers reasonably necessary for this purpose and a Prize may be withheld unless and until the Promoter is satisfied with the verification.
The prize winner may be invited to participate in publicity, including their names and photographs being used for promotional purposes and/or reasonable requests to take part in the Promoter’s publicity without compensation.
By entering this Promotion, each entrant acknowledges that if he or she is a winner, his or her surname and county may be disclosed to persons enquiring, where permitted by law. Any winner may object to their information being made available in this way or may request that the amount of information made available be reduced, by contacting the Promoter via email with the subject title 8275 Mini Cheddars – ‘Win a Wedge’ at info@winners-list.com. In these circumstances the winner acknowledges that the Promoter may nevertheless disclose such information in full to the Advertising Standards Authority if required to do so.
The winners’ surnames and counties may be requested by sending a stamped, self-addressed envelope to: 8275 Mini Cheddars – Win a Wedge Winner List, PO Box 906, Chilton, Aylesbury, HP22 9HR and will be available for a period of 4 weeks from 31.08.25.
The promoter shall not be liable for any loss or damage whatsoever, except for death or personal injury, arising out of the administration of prize draws, or out of the winner’s or any third party’s enjoyment of the prizes.
Where a winner has been found to be in breach of any of these Terms and Conditions and in particular where a person is in breach of the entry restrictions, the Promoter may nevertheless still enforce its right to disqualify that person and require the return or reimbursement to the Promoter of any Prize even where a prize has been awarded and/or actually provided to the entrant or winner in question.
Prizes are awarded at the promoter's discretion and no prizes will be awarded as a result of improper actions by or on behalf of any entrant.
If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions, the Promoter will not be liable for any failure to perform or delay in performing its obligation.
If for any reason the Promotion is not capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, technical failures or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, the Promoter reserves the right (subject to any written directions given under applicable law) to disqualify any individual who tampers with the entry process and to terminate, modify or suspend the Promotion.
The promotion is governed by the laws of England and will be subject to the exclusive jurisdiction of the English Courts.
Promoter: pladis (UK) Limited, Building 3, Chiswick Park, 566 Chiswick High Rd, Chiswick, London W4 5YA.